1 May 2012

Max Factor False Lash Effect 24 hour Mascara

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Recently I've been trying out a few new mascaras as I fancied a change. I normally use the Max Factor Lash Extension but I wanted to try something that gave me a bit more volume. I have tried the False Lash Effect before so when I went to Boots and saw they had released a 24 hour version I had to try it.

I went for the black as I rarely wear any other colour of mascara. It is certainly a good dark black, I often feel black mascara can be a little grey but this is perfect! It has a very thick plastic brush that is excellent for applying the product evenly and not leaving any clumps, but it can be bad for transferring product on to your eyelids which is very annoying! Which leads me on to the '24 hour' aspect... It's AWFUL! The formulation doesn't claim to be waterproof, it certainly is not as it smudges with water contact, but it's near impossible to remove. It does not come off with normal cleanser or a simple water based eye make-up remover, the only thing that take it off is Clarins eye makeup remover, but even then I feel like I'm scrubbing at my eyes... not ideal! It lasts all day but I just can't recommend it because it's so annoying!

The actual application is easy and gives a very good effect with just 2 coats, I would leave it at that as the lashes can stick together after 3 coats. It takes a while to dry which is annoying but once dry it is fairly flexible and doesn't crumble. (Please excuse the photo quality, had to use my phone...)

No Mascara

1 coat

2 coats

I think this mascara looks great but I will not be buying the 24 hour version again, in fact I've stopped using it because my poor eyes can't take the removal process. I would highly recommend the normal version to anyone looking for a volumising every day mascara and at £10.99, for the quality, it's not a bad price.



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I've also been trying out the Clarins Wonder Volume mascara so look out for that review over the next couple of weeks!

Any questions or comments? Pop them in the box below!


16 comments:

  1. This mascara reminds me of the Covergirl Lashblast in the 24hr and I heard that one is hard to take off too. Your lashes did look great with it on though! (:
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  2. Yeah I think it is the same, I believe Max Factor and Cover Girl are pretty much the same brand, but US and Europe branches, if that makes sense :)

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  3. I am using the Masterpiece Max Factor mascara at the moment and I really like it but it's on it's last legs now. I might try the first one you suggested next xx

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    1. It's a lovely one, think I will repurchase as this 24 hour business is not for me haha! x

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  4. Wow it seems to work really well (apart from removal)! May have to purchase this one when my current mascara runs dry!

    X

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    1. Go for the non-24 hour version, same effect, similar lasting power but the added advantage that you can actually take it off! woo! haha x

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  5. Wow!Great effect!I think I'm gonna try it!:)

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    Replies
    1. Go for the normal version, same effect but easy to remove :)

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    Replies
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  7. I bought the normal tube saturday just gone, was shockd to find eyelashes rock hard and then cudnt remove mascara , they look awful. So now have 2 tubes of mascara that I just can't use!

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    1. That's a real shame, try an oil based one for the normal version, as for this, I agree in my post that it's impossible to get off! I guess we win some and lose some! x

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  8. I bought this mascara last week, and I was not impressed at all. Made my long lashes clump together ... all day long. Felt like a drag queen! Popped off and bought Diorshow Iconic today - result...fantastic bold lashes once again.

    Save your cash ladies and bypass this product!

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    Replies
    1. That's a shame! I love the effect just now the removal process, sorry you didn't like it! x

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  9. I always use the normal version, and is perfect, so I thougt this 24 hours would be perfect.. but just as you say, too much and my lashes clump, and my eyelid is suffering by the removal, so I just bought the normal version again, as I just can't use the 24 hours because of the removal episode :(

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  10. Thanks for this review. I've been looking for a similar experience and I couldn't find it until I read your review: removing the mascara is terrible! It just doesn't come off. At first I thought it was my waterproof eyeliner that I used for the first time, but then I used just the mascara (without eyeliner) and I realized it's the mascara that cannot be removed.
    Too bad. The mascara itself does wonders to my short, straight lashes.
    Won't buy it again though.

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